So, today we have Lil Yachty and Carly Rae Jepsen doing a Target ad, no, really:
So, a bit of backstory, in case this video gets taken down, which (given that Target apparently no longer hosts it themselves) is entirely possible: during the Grammys this year, Target rolled out an ad featuring Lil Yachty (AKA ‘the dude who made a Columbine reference during “Broccoli”) and Carly Rae Jepsen (AKA the woman who did “Call Me Maybe” and basically nothing else), and the internet basically alternated between thinking it was just the best thing and shitting all over it. If you missed it at the time, chances are good it probably passed you by entirely, as Target themselves seem to have just decided to pretend it didn’t happen, and the world more or less seems to have agreed that this is for the best.
If you’re wondering what this has to do with the past three days of song posts, well, consider that this came out in February, and now, in August/September, we’ve suddenly got three new songs featuring music from the same general time period as this release, one of which is basically this song, more or less.
I’m not saying this is what happened, but it’s entirely possible that this ad kickstarted something in the minds of a lot of music creators and producers, as they realized, “oh, right, we could do this,” and suddenly, 90’s nostalgia sampling kicked in to an extreme degree in pop music. I mean, it did premier during the Grammys, a show that probably attracts the eyes of more than a few industry insiders, and you can imagine that there were probably more than a few who saw this and stroked their (possibly imaginary) beards at the thought of cashing in on 90’s nostalgia with modern musicians. I mean, granted, the best sampling jobs out there generally show up in rap, and are mostly sampled from songs that are way down the popularity totem pole, but Diddy ruined that shit in the 90’s too (looking at you, “Come With Me”) so what the hell, why not?
I mean, I did say it was a stupid idea, but it’s not the most outlandish possibility, right?